Sarang Sunder

Associate Professor and Jerome Bess Faculty Fellow,
Department of Marketing,
Kelley School of Business,
Indiana University

Interests

Substantive: Customer Relationship Management (CRM), Salesforce Management, Healthcare

Methods: Causal inference, Econometric methods

Background

Sarang Sunder is an Associate Professor and the Jerome Bess Faculty Fellow at the Department of Marketing, Kelley School of Business, Indiana University. Prior to Kelley, he served on the faculty of the Neeley School of Business, Texas Christian University. He received his PhD and Master’s degrees in Marketing from the Robinson College of Business, Georgia State University and undergraduate degree in mechanical engineering from Anna University, India.

Sarang’s research has been featured in various premier journals such as the Journal of Marketing, Marketing Science, Journal of Marketing Research, Harvard Business Review, Journal of Retailing, and the Journal of International Marketing.

Sarang is also the recipient of various awards such as the John Howard/AMA Doctoral Dissertation award in 2015, Mary Kay/AMS Doctoral Dissertation award in 2016 and the Don Lehmann award for best dissertation published in JM/JMR in 2017.