Awards & Other Activities

Awards

  • Varadarajan Award for Early Career Contributions to Marketing Strategy Research – 2026
  • Best Theory Driven Empirical Research Award, Decision Sciences Institute (DSI) – 2025
  • Senior Faculty Member, Marketing Strategy Consortium
    • 2026 – Robinson College of Business, Georgia State University
    • 2025 – Darla Moore School of Business, University of South Carolina
    • 2020 – McCombs School of Business, University of Texas-Austin
    • 2019 – Kelley School of Business, Indiana University (Junior fellow)
  • Faculty Mentor, AIM-AMA Sheth Foundation Doctoral Consortium
    • 2025 – MDI-Gurgaon, India
    • 2023 – JAGSoM, Bengaluru, India
    • 2020 – BIMTECH, Noida, India
  • Early Career Research Impact Award (school-wide), Kelley School of Business, Indiana University – 2024
  • Best Reviewer Award, Journal of the Academy of Marketing Science – 2023
  • Center for Business and Life Sciences (CBLS) Research Award – 2023
  • Favorite Professor by TCU Graduate Programs – 2022, 2020, 2019, 2018
  • Poets & Quants Best 40-Under-40 Professors – 2021: Link
  • Lourdes S. Casanova Best Applied Paper Award, Business Association of Latin American Studies (BALAS) Annual Conference – 2020
  • Outstanding Reviewer, Journal of Marketing – 2019
  • Faculty Fellow, AMA Sheth Doctoral Consortium, Leeds University, UK – 2018
  • Faculty Participant, Professors Institute, SMU-Dallas, TX – 2018
  • MRSIG Don Lehmann Award for best dissertation-based article published in the Journal of Marketing or Journal of Marketing Research – 2017
  • Wharton Customer Analytics Initiative (WCAI) Research Proposal Winner – 2016
  • Mary Kay/AMS Doctoral Dissertation Award – 2016
  • John Howard/AMA Doctoral Dissertation Award – 2015
  • Wharton Customer Analytics Initiative (WCAI) Research Proposal Winner – 2015
  • SEF/Neil Rackham Research Grant – 2015
  • ISMS Doctoral Consortium Fellow – 2014
  • GTA Teaching Excellence Award, Robinson College of Business, Georgia State University – 2014
  • AMA-Sheth Foundation Doctoral Consortium Fellow – 2012
  • ISBM PhD Student Camp for Research, nominee and participant – 2012
  • MSI/ACR Research Proposal Competition Winner – 2010

Spotlight & Media Coverage

  • Indiana Business Journal (Sept 2025): “Lilly brain health campaign aims to ward off dementia” – Link
  • The Republic (Jan 2025): CRH and hospital affiliation: Experts say affiliated networks create patient pipelines, brand upgrades – Link
  • JM Buzz Podcast (Dec 2022): “Can Brands Influence Social Outcomes? The Impact of COVID-19-Related Brand Advertising on Social Distancing Behavior” – Link
  • AMA Highlights (October 2019): “What Drives Herding Behavior in Online Ratings” – Link
  • Harvard Business Review (July-August 2017): “How to Predict Turnover on Your Sales Team” – Link
  • SaportaReport (June 2017): “I Quit!” Predicting When And Why Employees Quit – Link
  • AMA Snapshot (June 2016): “Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods Industry”
  • EurekAlert (October 2015): Finding the markets in emerging markets - Toward a formula for navigating complex distribution patterns – Link