Announcements and Schedule

Spring 2024

Meeting times: Thursday at 1:45 pm

Date Paper Discussant Reviewer
Feb 8 Ishihara, Kim, and Kumakura (2023) Peter Chae Guangqi Dong
Feb 29 Faraji-Rad, Tamaddoni, and Jebeli (2024) Sang A Lee Hans Wang
Mar 21 Wenqian Ni Sang A Lee
Apr 18 Huang, Kaul, and Narayanan (2023) Hans Wang Philip Kim
May 2 Guangqi Dong Peter Chae

Fall 2023

Meeting times: Mondays at 4 pm


Sep 11


Kickoff meeting (First ‘get-to-know-you’ meeting with all PhD students; Nominate papers for Fall)

Sep 25

Paper: Srivastava, Kashmiri, and Mahajan (2023)

Discussant: Deb Roy

Oct 09

Paper: Zhang et al. (2022)

Discussant: Peter Chae

Oct 23

Paper: Rifkin, Du, and Cutright (2023)

Discussant: Sang A Lee

Nov 06

Paper: Cao and Zhang (2021)

Discussant: Guangqi Dong

Dec 04

Paper: Matthe, Ringel, and Skiera (2023)-title withheld.

Discussant: Hans Wang

Summer 2023

Meeting times: 11 am on 2nd Fridays of each month

Date Paper
May 5 Kickoff meeting (First ‘get-to-know-you’ meeting with all PhD students; Nominate papers for summer)
May 12 Fong, Guo, and Rao (2022) - Discussant: Meng Ji ; Giannetti and Srinivasan (2022) - Discussant: Hans Wang
June 16 Jo et al. (2020) - Discussant: Peter Chae
July 14 Iyengar, Park, and Yu (2022) - Discussant: Wenqian Ni
August 11 Chung et al. (2023) - Discussant: Keziah Kim


Cao, Xinyu, and Juanjuan Zhang. 2021. “Preference Learning and Demand Forecast.” Marketing Science 40 (1): 62–79.
Chung, Jaeyeon (Jae), Leonard Lee, Donald R Lehmann, and Claire I Tsai. 2023. “Spending Windfall (Found) Time on Hedonic Versus Utilitarian Activities.” Journal of Consumer Research 49 (6): 1118–39.
Faraji-Rad, Ali, Ali Tamaddoni, and Atefeh Jebeli. 2024. “Coping Through Precise Labeling of Emotions: A Deep Learning Approach to Studying Emotional Granularity in Consumer Reviews.” Preprint. PsyArXiv.
Fong, Jessica, Tong Guo, and Anita Rao. 2022. “Debunking Misinformation About Consumer Products: Effects on Beliefs and Purchase Behavior.” Journal of Marketing Research, December, 00222437221147088.
Giannetti, Verdiana, and Raji Srinivasan. 2022. “Corporate Lobbying and Product Recalls: An Investigation in the U.S. Medical Device Industry.” Journal of the Academy of Marketing Science 50 (5): 941–60.
Huang, Justin, Rupali Kaul, and Sridhar Narayanan. 2023. “Novelty in Content Creation: Experimental Results Using Image Recognition on a Large Social Network.” Working Paper, November.
Ishihara, Masakazu, Baek Jung Kim, and Hiroshi Kumakura. 2023. “The Role of Time-shifting in Serial Drama Viewing: Implications for Drama Producers and Advertisers.” SSRN Scholarly Paper. Rochester, NY. March 20, 2023.
Iyengar, Raghuram, Young-Hoon Park, and Qi Yu. 2022. “The Impact of Subscription Programs on Customer Purchases.” Journal of Marketing Research 59 (6): 1101–19.
Jo, Wooyong, Sarang Sunder, Jeonghye Choi, and Minakshi Trivedi. 2020. “Protecting Consumers from Themselves: Assessing Consequences of Usage Restriction Laws on Online Game Usage and Spending.” Marketing Science 39 (1): 117–33.
Rifkin, Jacqueline R, Katherine M Du, and Keisha M Cutright. 2023. “The Preference for Spontaneity in Entertainment.” Journal of Consumer Research 50 (3): 597–616.
Srivastava, Chandra, Saim Kashmiri, and Vijay Mahajan. 2023. “Customer Orientation and Financial Performance: Women in Top Management Teams Matter!” Journal of Marketing 87 (2): 190–209.
Zhang, Shuo, Tat Y. Chan, Xueming Luo, and Xiaoyi Wang. 2022. “Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption.” Marketing Science 41 (3): 616–36.