Announcements and Schedule

Spring 2024

Meeting times: Thursday at 1:45 pm

Date Paper Discussant Reviewer
Feb 8 Ishihara, Kim, and Kumakura (2023) Peter Chae Guangqi Dong
Feb 29 Faraji-Rad, Tamaddoni, and Jebeli (2024) Sang A Lee Hans Wang
Mar 21 Cheon et al. (2021) Wenqian Ni Sang A Lee
Apr 18 Huang, Kaul, and Narayanan (2023) Hans Wang Philip Kim
May 2 Guo (2020) Guangqi Dong Peter Chae

Fall 2023

Meeting times: Mondays at 4 pm


Sep 11


Kickoff meeting (First ‘get-to-know-you’ meeting with all PhD students; Nominate papers for Fall)

Sep 25

Paper: Srivastava, Kashmiri, and Mahajan (2023)

Discussant: Deb Roy

Oct 09

Paper: Zhang et al. (2022)

Discussant: Peter Chae

Oct 23

Paper: Rifkin, Du, and Cutright (2023)

Discussant: Sang A Lee

Nov 06

Paper: Cao and Zhang (2021)

Discussant: Guangqi Dong

Dec 04

Paper: Matthe, Ringel, and Skiera (2023)-title withheld.

Discussant: Hans Wang

Summer 2023

Meeting times: 11 am on 2nd Fridays of each month

Date Paper
May 5 Kickoff meeting (First ‘get-to-know-you’ meeting with all PhD students; Nominate papers for summer)
May 12 Fong, Guo, and Rao (2022) - Discussant: Meng Ji ; Giannetti and Srinivasan (2022) - Discussant: Hans Wang
June 16 Jo et al. (2020) - Discussant: Peter Chae
July 14 Iyengar, Park, and Yu (2022) - Discussant: Wenqian Ni
August 11 Chung et al. (2023) - Discussant: Keziah Kim


Cao, Xinyu, and Juanjuan Zhang. 2021. “Preference Learning and Demand Forecast.” Marketing Science 40 (1): 62–79.
Cheon, Hayoung, Tong Guo, Puneet Manchanda, and S. Sriram. 2021. “The Impact of Medical Marijuana Legalization on Opioid Prescriptions.” SSRN Scholarly Paper. Rochester, NY. August 27, 2021.
Chung, Jaeyeon (Jae), Leonard Lee, Donald R Lehmann, and Claire I Tsai. 2023. “Spending Windfall (Found) Time on Hedonic Versus Utilitarian Activities.” Journal of Consumer Research 49 (6): 1118–39.
Faraji-Rad, Ali, Ali Tamaddoni, and Atefeh Jebeli. 2024. “Coping Through Precise Labeling of Emotions: A Deep Learning Approach to Studying Emotional Granularity in Consumer Reviews.” Preprint. PsyArXiv.
Fong, Jessica, Tong Guo, and Anita Rao. 2022. “Debunking Misinformation About Consumer Products: Effects on Beliefs and Purchase Behavior.” Journal of Marketing Research, December, 00222437221147088.
Giannetti, Verdiana, and Raji Srinivasan. 2022. “Corporate Lobbying and Product Recalls: An Investigation in the U.S. Medical Device Industry.” Journal of the Academy of Marketing Science 50 (5): 941–60.
Guo, Liang. 2020. “Selling Data to Marketers.” SSRN Scholarly Paper. Rochester, NY. December 1, 2020.
Huang, Justin, Rupali Kaul, and Sridhar Narayanan. 2023. “Novelty in Content Creation: Experimental Results Using Image Recognition on a Large Social Network.” Working Paper, November.
Ishihara, Masakazu, Baek Jung Kim, and Hiroshi Kumakura. 2023. “The Role of Time-shifting in Serial Drama Viewing: Implications for Drama Producers and Advertisers.” SSRN Scholarly Paper. Rochester, NY. March 20, 2023.
Iyengar, Raghuram, Young-Hoon Park, and Qi Yu. 2022. “The Impact of Subscription Programs on Customer Purchases.” Journal of Marketing Research 59 (6): 1101–19.
Jo, Wooyong, Sarang Sunder, Jeonghye Choi, and Minakshi Trivedi. 2020. “Protecting Consumers from Themselves: Assessing Consequences of Usage Restriction Laws on Online Game Usage and Spending.” Marketing Science 39 (1): 117–33.
Rifkin, Jacqueline R, Katherine M Du, and Keisha M Cutright. 2023. “The Preference for Spontaneity in Entertainment.” Journal of Consumer Research 50 (3): 597–616.
Srivastava, Chandra, Saim Kashmiri, and Vijay Mahajan. 2023. “Customer Orientation and Financial Performance: Women in Top Management Teams Matter!” Journal of Marketing 87 (2): 190–209.
Zhang, Shuo, Tat Y. Chan, Xueming Luo, and Xiaoyi Wang. 2022. “Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption.” Marketing Science 41 (3): 616–36.